INFO
Pop Mie is one of the original and most popular instant cup noodle brand in Indonesia. Its spicy variant, Pop Mie Pedes Gledek & Dower, was not doing well and we are asked to come up with a new campaign to reintroduce it during the Covid pandemic
— YEAR
2021
— ROLE
Creative
— PROJECT TEAM
Adzra Aliyya
Annisa Putri
Ali Farhan
Cheryl Annisa
Fathya E Ufaira
— THE IDEA
Pop Mie is the go-to spicy instant cup noodle which offers rich flavors as a challenge for Indonesian youths. Eating Pop Mie Pedes Gledek/Dower will spice up the mood and hype up your virtual and live gatherings with friends.
Pop Mie Pedes Gledek/Dower will bring back the ‘spice’ you usually had with your friends.
— THE PROCESS
We did consumer analysis on the company and its competitors by using the method called consumer diary. After that, we formulate a creative brief and big idea for the execution.
For the full process on the campaign please click here.
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Activation
Afterword
The best prize comes at the end when Axton Salim, the director of PT. Indofood behind the Pop Mie products notice our ads and send us his appreciation. His remark toward our work mean so much for a student trying to find herself in this industry.