The IDEA
Our new concept revolves around the idea of Redbull as a drink for young ambitious metropolitan women who have a very dynamic and active lifestyle. We believe all women are unique and powerful in their own way. To celebrate it, we create a platform for all people to share every unique story of woman in Indonesia through our #SheHasItAll Campaign. We uses #SheHasitAll campaign as the core of idea and theme for our print ad, radio ad, tvc, youtube, and support media (activation).
— YEAR
2020
— ROLE
Account Executive
Media Executive
— PROJECT TEAM
Adiva Charisma
Cheryl Annisa
Fathya E Ufaira
Kania ZZM
Lady Vani
This campaign aims to encourage people to appreciate and raise awareness about the active contribution of women in our life which manifest in our advertisement by using female centric storytelling.
— The Process
We did background research on the company and its competitors. After that, we did 1-on-1 interviews from a selected sample of demographic group to further understand the position of the brand in the target audience. Finally, we formulate a creative brief and big idea for the execution.
For the full process on the campaign please click the link here.
TVC Spot and Youtube Ad
Radio Ad
Afterword
We were given appreciation from the Red Bull Uni Student Representatives and were gifted some PR packs for appreciation after uploading the project in our social media.
